About Us

We are pleased to present to you an overview of our company: In 1960 was the first founding of the “El Naser Industrial Equipment” company, whose first headquarters was in Benghazi, and due to the increasing needs of our customers in the demand for the company’s services represented in providing BOSCH industrial equipment, the size of our company increased in a short time and expanded to include a large scope that contributes more to meeting the integrated service of the customer . We affirm that the most prominent characteristic of Nasr Industrial Equipment is the diversity and quality of our project equipment, and most importantly, we are accelerating in providing integrated solutions for most of the projects that concern you. One of our most prominent services to you is also providing you with technical specifications and good quotations from BOSCH Industrial Equipment for various projects. We are also pleased with the development of “El Naser” company in a clear way thanks to the work in several diverse and carefully selected projects during the past years, and it is worth noting here that most of the clients who dealt with us for the first time repeat the ball over and over again because they have found support and actual solutions to advance their projects to the desired profit, If this indicates anything, it indicates the quality of our products and industrial equipment.

Our Mission

Creativity, professionalism, quality, attention, honesty

Our strategy

The superiority of our customers in their business and project sectors is our first duty, to support them by providing value and flexibility that aims to complete the comprehensive view in developing their industrial success scope

Our Vision

To be the first and best company in the field of industrial equipment in both the public and private sectors

Our Goal

Building a partnership with our customers is very important in creating a long-term relationship, and the ultimate goal is our proficient services in providing solutions to the problems posed in the field of industrial equipment • That the completed agricultural projects have a developmental and sustainable characteristic, in turn, to keep pace with everything that is improved for agricultural production. • Applying international standards and global quality in the field of agricultural supplies so that our work is the main criterion for local and global success.

Our values

Summarize the most important values of our company in the following points


We aspire that Ithmar Company will be at the highest levels, by supporting and strengthening leadership and team spirit, and we are keen to continue the competitive race through new and innovative ideas.


We do not neglect integrity in all our dealings, and we are keen to always win the trust of our partners and customers with our high professional ethics.


We are always interested in progress and leadership in our field, so we have all the roads for learning, training and keeping pace with developments in agricultural fields locally and globally.


We are keen on quality in all aspects of our business, starting with thoughtful plans and responsible competencies, passing through our administrative systems and ending with our dealings with our partners and customers.